brrr° is a groundbreaking cooling innovation. Three technologies working together to instantly and continuously keep you cooler.
brrr° technology has three unique cooling effects that combine to immediately and continually reduce the temperature of your skin. More specifically, their Triple Chill Effect combines the power of cooling minerals, active wicking and rapid drying to enhance dryness and comfort while also working to reduce temperature.
brrr° cooling technology is built into the structure of the fabric so cooling is permanent and will not wash away over time. It has been verified to actively reduce skin temperature by multiple testing agencies around the globe.